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Are appended lists really purchased lists?

Image via Wikipedia Earlier today I asked a couple of questions on Twitter: “How does one go about transferring permission?” “Why do marketers buy ‘opt-in’ lists?” The first question did not get many answers.  The consensus of those who took the time to respond was that permission might be transferred in an assets purchase. Beyond […]

What will not happen today

Image via Wikipedia As I sit here punching out a quick blog post, it’s still about a half hour until what is supposed to be the huge announcement that Facebook is launching an email service.  So, I am going to take a couple of minutes to make some predictions.  And rather than predicting what an […]

No one wants to hear 100% marketing

Image via Wikipedia What is your conversation like with the people you communicate with? I don’t care what they really are. They could be people on Twitter, bloggers, customers/clients, or family members and friends. What is your conversation like with them? There has to be evident value to the things we do, or we quickly […]

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