reputation
Dela’s Challenge
In comments on an article in the Magill Report, I had this to say about things I keep hearing from Dela Quist: I’m sure that Dela has a smashing marketing program, but I keep hearing him say the things you’ve got in this article and that they’ll work “if you’re not doing anything stupid.” And […]
The difference between triage and planning
I read an interesting post by Andrew Kordek at Trendline Interactive this morning. It’s premise is “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to do […]
Asking for the Impossible: Reputation
Image via Wikipedia Today’s is the fourth in a series of posts on contractual terms that clients want to try to get, but usually will be unable to get due to the harsh impact of reality. So far, we have considered Delivery Service Level Agreements, Inbox Guarantees, and Send Rates. Today, we turn our attention […]
I can’t give you what you want
Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results with regard to a smallish blocking list, and left the telephone call unhappy because I would not do that. The reason that I, and indeed ANY email delivery consultant, cannot guarantee results seems obvious to […]
Something that authentication can’t help
The email said, “Our last mailing had 30 complaints at AOL. Will signing with DKIM and SPF help with our reputation there?” In some ways, that is a fair question. We do talk about reputation a lot and how authentication ties into that. But, really, this is something that authentication can’t help because, for all […]
Botnets winning spam wars, says report
Botnets winning spam wars, says report It’s an interesting, if somewhat depressing, article: The world’s antispam systems are fighting a furious but hopeless battle against botnet spam, a new threat analysis from Commtouch has claimed. According to the U.S. company’s zombie monitor, by the time that reputation and source analysis systems have identified compromised PCs […]
The Spock Trap
I’ll admit it, I’m a policy wonk. I have a bachelors degree in Government. And, I read the Dipnote, the US State Department’s blog. It’s in my non-work blog feeds in Thunderbird. So, sue me. Today, John Matel writes a post titled: “Hidden Posperity [sic] and the Banana Index in Iraq“. In it he mentions […]
