marketing
Letters to the C-Suite
ExactTarget announced today a new white paper: Letters to the C-Suite: Getting Serious About Permission & Deliverability. I just finished having a look through it and highly recommend it. It’s full of great reminders from some of the people you actually care about concerning how important it is to do things right.
“The recession has forced us to drop this etiquette.”
Image by Getty Images via Daylife semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech forms, or with contextual meaning semiotics the branch of semiotics dealing with relationships of signs and symbols to the things to which they refer, [...]
No one wants to hear 100% marketing
Image via Wikipedia What is your conversation like with the people you communicate with? I don’t care what they really are. They could be people on Twitter, bloggers, customers/clients, or family members and friends. What is your conversation like with them? There has to be evident value to the things we do, or we quickly [...]
Ken Magill Leaves Penton
I’m glad that my friend Al Iverson posted about Ken Magill leaving Penton Media. For some reason I never got this week’s copy of his email newsletter. I’m also really happy to see Ken go. There was nothing quite so sad as finding an email detailing the hack journalistic exploits of the town drunk trying [...]
Settlement in Comcast v. e360Insight
Image via Wikipedia I’ve got a lot of catching up to do on Spamsuite.com, but there is a new document up there tonight. It appears that there has been a settlement filed in Comcast‘s counter-claim against David Linhardt and his (multiple) email marketing (and hosting) companies. I have a bit of analysis up there at [...]
Lessons Learned From Politicians
B to B has an interesting article: “Election ’08: The candidates’ e-mail errors” It lists four mistakes: Signup problems (including Obama’s site’s demand that you contribute!!) Lack of welcome messages Lack of relevance Obama’s list uses CAPTCHA on the unsubscribe page, something that would be illegal for you to do Really, these things are Email [...]
Marketers missing out at Word to the Wise
Laura has a post up concluding that “Senders MUST learn to step up and uphold their end of the sender – recipient relationship. . . Recipients want to know sender sees them as more than an email address, but actually as a valuable customer.” research
Do you want to fund the lawsuit?
So, you have a cool new idea to get people on your mailing list. Or maybe it’s a cool new idea to keep people on your mailing list. Anyway, it’s cool, right? And it will mean more money, too! How strongly do you feel about it? No, really. How strongly? Are you willing to spend [...]
Shameless Self-Promotion
