Marketing and Advertising
The difference between triage and planning
I read an interesting post by Andrew Kordek at Trendline Interactive this morning. It’s premise is “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to do [...]
Quote Of The Day
Today’s quote of the day comes from Deborah Krier in a comment on a MediaPost blog post: ….It’s not a matter of me not having “the time to bother with figuring out how to give you permission.” It’s about you being too lazy to implement the best practices to capture my permission at the moment [...]
Ken Magill Leaves Penton
I’m glad that my friend Al Iverson posted about Ken Magill leaving Penton Media. For some reason I never got this week’s copy of his email newsletter. I’m also really happy to see Ken go. There was nothing quite so sad as finding an email detailing the hack journalistic exploits of the town drunk trying [...]
Settlement in Comcast v. e360Insight
Image via Wikipedia I’ve got a lot of catching up to do on Spamsuite.com, but there is a new document up there tonight. It appears that there has been a settlement filed in Comcast‘s counter-claim against David Linhardt and his (multiple) email marketing (and hosting) companies. I have a bit of analysis up there at [...]
The hard truth about email
Image via Wikipedia Many clients expect email to be sort of an automatic thing. The thinking is “I should hit ‘Send’ and it should arrive within moments.” So, sometimes those of us who work in email hear comments like the following: I understand that these delays may not be your fault, but we can’t have [...]
