2012: The Year You Have To Grow Up
For several years now, folks like me have saying that ISPs and other receivers are starting to take note of engagement metrics. Well, now we cannot say that they are “starting” to take note. They are really taking note now. For the last several months, I have been noticing an uptick in the numbers of [...]
Number 11 is a nice place to be
Sometimes we can get too close to something. So close, in fact, that we take comments the wrong way so that they become insults that they were never intended to be. A couple of years ago, a member of the postmaster staff at a large, North American ISP said to a group of ESP people: [...]
Quote Of The Day
Today’s quote of the day comes from Deborah Krier in a comment on a MediaPost blog post: ….It’s not a matter of me not having “the time to bother with figuring out how to give you permission.” It’s about you being too lazy to implement the best practices to capture my permission at the moment [...]
Bigger Is Not Always Better
Image via Wikipedia Delivery professionals have been telling clients for years that a bigger list is not always a better list. We have been telling people that mailing people for sake of mailing people is not a winning strategy. And, we have been advocating mailing to engaged subscribers while letting the dead wood fall away. [...]
Ten Business Days Doesn’t Help
Image via Wikipedia I unsubscribed from a mailing list recently. When I did, I was confronted with the following message: We’re sorry to see you go. You should be aware that it could take up to ten business days to completely remove your address from our lists. That’s a pretty standard disclaimer that complies with [...]
Changes at Return Path
Image via CrunchBase Return Path announced changes to their Certified (f/k/a “Sender Score Certified”) program today. In short, their changes are intended to remove 3rd party mailings from the Return Path Certified program. IPs which send 3rd party mailings may still qualify for the Safe program (which I think is what they’re calling the former [...]
R-E-S-P-E-C-T
Image via Wikipedia One of the hardest things for marketers who claim to understand what they are doing is actually act like it. For people who supposedly understand that there is a flood of things to look at and listen to, they sometimes act as though theirs is the only message out there to be [...]
