Internet service provider
Dela’s Challenge
In comments on an article in the Magill Report, I had this to say about things I keep hearing from Dela Quist: I’m sure that Dela has a smashing marketing program, but I keep hearing him say the things you’ve got in this article and that they’ll work “if you’re not doing anything stupid.” And [...]
2012: The Year You Have To Grow Up
For several years now, folks like me have saying that ISPs and other receivers are starting to take note of engagement metrics. Well, now we cannot say that they are “starting” to take note. They are really taking note now. For the last several months, I have been noticing an uptick in the numbers of [...]
Partial Bulking & Other Warning Shots
This morning, I got a question about some, but not all, of a mailing going into the bulk folder at a large ISP. “What does it mean when they do that? What should we do?” Most folks seem to think that sending mail to the bulk folder is an “all or nothing” proposition. They know [...]
Number 11 is a nice place to be
Sometimes we can get too close to something. So close, in fact, that we take comments the wrong way so that they become insults that they were never intended to be. A couple of years ago, a member of the postmaster staff at a large, North American ISP said to a group of ESP people: [...]
Bottom 10 Posts of 2010
Image via Wikipedia Everyone else is busy publishing their top 10 list of posts for 2009. I’ll do that tomorrow, but I figured that today, I would start by looking at the bottom 10 posts. These would be ones that you may have missed. The posts in this list were determined using Google Analytics’ determination [...]
The Most Wrong-Headed Thing I Have Read Today
Image via Wikipedia There is a disconnect between marketers and consumers. No where is that more evident than in this article I found today on MediaPost. In that post, we see that disconnect display itself most clearly as a marketer attempts to channel a consumer. I’ve asked my dad, a fairly typical email user, respond [...]
Answering @drdigipol
Image via Wikipedia Al Iverson, my good friend, asked me to have a look at a question asked on Twitter by @drdigipol about DNSBLs and advocacy groups. Here’s the question (in case you don’t feel like following the link): Question re SPAM Blacklist Services: What r policies re advocacy orgs that send email not covered [...]
Asking for the Impossible: Reputation
Image via Wikipedia Today’s is the fourth in a series of posts on contractual terms that clients want to try to get, but usually will be unable to get due to the harsh impact of reality. So far, we have considered Delivery Service Level Agreements, Inbox Guarantees, and Send Rates. Today, we turn our attention [...]
Asking for the impossible: Send rates
Image via Wikipedia Today’s is the third in a series of posts on contractual terms that clients want to try to get, but usually will be unable to get due to the harsh impact of reality. Thus far, we have considered Delivery Service Level Agreements and Inbox Guarantees. Today, we turn our attention to send [...]
Asking for the impossible: Inbox Guarantees
Image via Wikipedia Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely linked with the Delivery SLA is the Inbox SLA, more commonly referred to as the Inbox Guarantee. This is a contractual term that many people try to [...]
