The Legal Status of Feedback Loops

An interesting question comes in today: “Is it required by law to unsubscribe feedback loop complaints received by senders?” And I call it interesting because it’s a question dealing with legal status, and not best practices.
So, today’s post gets a caveat: I am not an attorney licensed to practice in any jurisdiction [...]

R-E-S-P-E-C-T

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One of the hardest things for marketers who claim to understand what they are doing is actually act like it. For people who supposedly understand that there is a flood of things to look at and listen to, they sometimes act as though theirs is the only message out there to be [...]

Top 10 Posts of 2009

So, yesterday I put out a list of the bottom 10 posts of 2009. I promised then that I’d put out a list of the top 10 posts today, and here they are (in reverse order — #1 is really #10).

IP relisted despite no more mail being sent. It seems like I blogged about [...]

Barry Speaks: We won’t shut-up and eat your spam

Today we have a guest post from the ever popular Barry. Barry is overworked and underpaid, and wants to get the word out:
I’ve been hearing a lot of chatter about how ESPs think the ISPs should just shut up and eat their spam. That if the ISPs understood how hard they’re working, and what [...]

Efficiency? What Efficiency?

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The 5th Circuit makes an interesting observation in its Central Hudson analysis in footnote 24 of its recent White Buffalo Ventures decision:
…courts’ tendency to favor the server efficiency interest in name but the user efficiency interest in substance.
The 5th Circuit had, properly, rejected the University of Texas’ argument that spam from White Buffalo [...]