ESP
Why does all of this matter?
Sometimes, you just want to beat your head against your desk, put your head in your hands and cry, and then beat your head against the wall. I’m kind of at that point at the moment. Why? “Probably,” as Jack Handy once said about the reason why raindrops would be God’s tears, “because of something […]
Guest Blog: I am not a spammer – so why have I been blocked?
Today’s post comes from Richard Bewley. He’s a deliverability expert in ExactTarget’s London office. Since I’m at ET as well, we sometimes get the opportunity to work together and I’ve found him to be pretty solid in the advice that he gives clients and thought that you might enjoy his insight. So, without further ado, […]
Number 11 is a nice place to be
Sometimes we can get too close to something. So close, in fact, that we take comments the wrong way so that they become insults that they were never intended to be. A couple of years ago, a member of the postmaster staff at a large, North American ISP said to a group of ESP people: […]
Pre-Existing Business Relationships Don’t Matter
Image by Getty Images via Daylife I was reading the Terms of Service for an ESP today. Under the section entitled “Affirmative Consent” we read: Clients may only use [the ESP] to send email to individuals who have either provided affirmative consent through an “opt-in” process that they want to receive the type of email […]
