Getting Posts by Email to Change
I’ve decided to start using an ESP and sending a newsletter. I settled on MailChimp and am really excited about working my way through their system. One of the features that they have is an RSS-to-Email generator. Up until now I’ve been using Feedburner’s RSS-to-Email generator, but that doesn’t give me the information that I [...]
A Brief History of Spam
Today, while having a look around my RSS feeds, I came across a blurb at FastCompany.com for its “Infographic of the Day” feature. Today’s feature is “The Spam Industry.” You can click the image for a closer look. In the graphic you can see the back and forth battle between those purveyors of All That [...]
“The recession has forced us to drop this etiquette.”
Image by Getty Images via Daylife semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech forms, or with contextual meaning semiotics the branch of semiotics dealing with relationships of signs and symbols to the things to which they refer, [...]
The Legal Status of Feedback Loops
An interesting question comes in today: “Is it required by law to unsubscribe feedback loop complaints received by senders?” And I call it interesting because it’s a question dealing with legal status, and not best practices. So, today’s post gets a caveat: I am not an attorney licensed to practice in any jurisdiction and so [...]
Handling Unsubscribe Requests
Image via Wikipedia When someone wants off of your list what do you do? Obviously, the answer to that question is “remove them.” Just as important of a consideration is “How do you go about doing that?” Commercial email is an animal all to itself. If you have a falling out with your best friend, [...]
Marketers are like teenagers
Image via Wikipedia Have you ever noticed how teenagers want to “be my own person!” and not “follow the crowd” even as they rush to do so? For everything ranging from their hairstyles and clothes to their cars and leisure activities, teenagers find stress in fitting in. Marketers are a lot like that too. Everyone [...]
Ken Magill Leaves Penton
I’m glad that my friend Al Iverson posted about Ken Magill leaving Penton Media. For some reason I never got this week’s copy of his email newsletter. I’m also really happy to see Ken go. There was nothing quite so sad as finding an email detailing the hack journalistic exploits of the town drunk trying [...]
How is this a win for Comcast?
Image via Wikipedia Well, I have gotten in a question about last night’s post on the e360 v Comcast settlement. The question comes anonymously, and asks me to explain remarks found in this post on usenet. That post quotes the final paragraph and says: I don’t understand that point of view. As far as I [...]
Settlement in Comcast v. e360Insight
Image via Wikipedia I’ve got a lot of catching up to do on Spamsuite.com, but there is a new document up there tonight. It appears that there has been a settlement filed in Comcast‘s counter-claim against David Linhardt and his (multiple) email marketing (and hosting) companies. I have a bit of analysis up there at [...]
R-E-S-P-E-C-T
Image via Wikipedia One of the hardest things for marketers who claim to understand what they are doing is actually act like it. For people who supposedly understand that there is a flood of things to look at and listen to, they sometimes act as though theirs is the only message out there to be [...]
