Email marketing
The difference between triage and planning
I read an interesting post by Andrew Kordek at Trendline Interactive this morning. It’s premise is “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to do [...]
2011: The Year Where Do Still Do Not Make Contact
Image via Wikipedia I’ve been working with email for close to 14 years now. Sometimes, those of us who have been in the industry for a while will see something that someone does and point to that as a reason why we will never work ourselves out of a job. Well, now we are to [...]
Quote Of The Day
Today’s quote of the day comes from Deborah Krier in a comment on a MediaPost blog post: ….It’s not a matter of me not having “the time to bother with figuring out how to give you permission.” It’s about you being too lazy to implement the best practices to capture my permission at the moment [...]
What will not happen today
Image via Wikipedia As I sit here punching out a quick blog post, it’s still about a half hour until what is supposed to be the huge announcement that Facebook is launching an email service. So, I am going to take a couple of minutes to make some predictions. And rather than predicting what an [...]
Inertia is not email marketing
Image by Phil Sexton via Flickr The people over at AlchemyWorx put out an article today with this post’s title: “Getting real about inactive subscribers.” About all that I can say about it is that it is a “feel good” article. The entire point of the post seems to be to help email marketers feel [...]
Can I Help You?
Image via Wikipedia I just finished an Emergency Medical Responder course. I’m not a paramedic, I’m not even an EMT, but I am now qualified to stop and give people help until those folks show up. As I reflect on the course, I see some parallels to email marketing. Over the next few days, I’ll [...]
Changes at Return Path
Image via CrunchBase Return Path announced changes to their Certified (f/k/a “Sender Score Certified”) program today. In short, their changes are intended to remove 3rd party mailings from the Return Path Certified program. IPs which send 3rd party mailings may still qualify for the Safe program (which I think is what they’re calling the former [...]
“The recession has forced us to drop this etiquette.”
Image by Getty Images via Daylife semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech forms, or with contextual meaning semiotics the branch of semiotics dealing with relationships of signs and symbols to the things to which they refer, [...]
Settlement in Comcast v. e360Insight
Image via Wikipedia I’ve got a lot of catching up to do on Spamsuite.com, but there is a new document up there tonight. It appears that there has been a settlement filed in Comcast‘s counter-claim against David Linhardt and his (multiple) email marketing (and hosting) companies. I have a bit of analysis up there at [...]
