email append
Canada’s Anti-Spam Law: Does It Apply to Me?
Lots of time and space has been dedicated to an examination of Canada’s new anti-spam law. And we have been watching it too. For a general overview of the law, I would suggest reading Al Iverson’s ExactTarget blog post about it. Today, though, let us consider a burning question in the eyes of marketers: “Does [...]
Are appended lists really purchased lists?
Image via Wikipedia Earlier today I asked a couple of questions on Twitter: “How does one go about transferring permission?” “Why do marketers buy ‘opt-in’ lists?” The first question did not get many answers. The consensus of those who took the time to respond was that permission might be transferred in an assets purchase. Beyond [...]
Before You Append
Before you even consider appending, you should read Laura’s post on it (and what happened to one major campaign that appears to have tried it.
