Where Email, Delivery, and Law come together
deliverability
Sending to inactive subscribers kills delivery
Ben at MailChimp has some real stats showing how sending to old lists will kill your deliverability.
A Couple of Quick Links
Rebecca Leib has an interesting read about inactive lists:
Inactive E-mail List: Mail or Don’t Mail?
I didn’t mention it yesterday, but you might want to also check out an article that was described by some of my colleagues in email delivery as “somewhat wierd”:
Is It Spam?
The Spock Trap
I’ll admit it, I’m a policy wonk. I have a bachelors degree in Government. And, I read the Dipnote, the US State Department’s blog. It’s in my non-work blog feeds in Thunderbird. So, sue me.
Today, John Matel writes a post titled: “Hidden Posperity [sic] and the Banana Index in Iraq“. [...]
Shameless Self-Promotion
© 2008 Mickey Chandler's Spamtacular. 
