deliverability
The difference between triage and planning
I read an interesting post by Andrew Kordek at Trendline Interactive this morning. It’s premise is “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to do [...]
I can’t give you what you want
Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results with regard to a smallish blocking list, and left the telephone call unhappy because I would not do that. The reason that I, and indeed ANY email delivery consultant, cannot guarantee results seems obvious to [...]
Sending to inactive subscribers kills delivery
Ben at MailChimp has some real stats showing how sending to old lists will kill your deliverability.
A Couple of Quick Links
Rebecca Leib has an interesting read about inactive lists: Inactive E-mail List: Mail or Don’t Mail? I didn’t mention it yesterday, but you might want to also check out an article that was described by some of my colleagues in email delivery as “somewhat wierd”: Is It Spam?
The Spock Trap
I’ll admit it, I’m a policy wonk. I have a bachelors degree in Government. And, I read the Dipnote, the US State Department’s blog. It’s in my non-work blog feeds in Thunderbird. So, sue me. Today, John Matel writes a post titled: “Hidden Posperity [sic] and the Banana Index in Iraq“. In it he mentions [...]
