Business
The difference between triage and planning
I read an interesting post by Andrew Kordek at Trendline Interactive this morning. It’s premise is “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to do [...]
Quote Of The Day
Today’s quote of the day comes from Deborah Krier in a comment on a MediaPost blog post: ….It’s not a matter of me not having “the time to bother with figuring out how to give you permission.” It’s about you being too lazy to implement the best practices to capture my permission at the moment [...]
Bigger Is Not Always Better
Image via Wikipedia Delivery professionals have been telling clients for years that a bigger list is not always a better list. We have been telling people that mailing people for sake of mailing people is not a winning strategy. And, we have been advocating mailing to engaged subscribers while letting the dead wood fall away. [...]
Pre-Existing Business Relationships Don’t Matter
Image by Getty Images via Daylife I was reading the Terms of Service for an ESP today. Under the section entitled “Affirmative Consent” we read: Clients may only use [the ESP] to send email to individuals who have either provided affirmative consent through an “opt-in” process that they want to receive the type of email [...]
“The recession has forced us to drop this etiquette.”
Image by Getty Images via Daylife semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech forms, or with contextual meaning semiotics the branch of semiotics dealing with relationships of signs and symbols to the things to which they refer, [...]
Handling Unsubscribe Requests
Image via Wikipedia When someone wants off of your list what do you do? Obviously, the answer to that question is “remove them.” Just as important of a consideration is “How do you go about doing that?” Commercial email is an animal all to itself. If you have a falling out with your best friend, [...]
Ken Magill Leaves Penton
I’m glad that my friend Al Iverson posted about Ken Magill leaving Penton Media. For some reason I never got this week’s copy of his email newsletter. I’m also really happy to see Ken go. There was nothing quite so sad as finding an email detailing the hack journalistic exploits of the town drunk trying [...]
How is this a win for Comcast?
Image via Wikipedia Well, I have gotten in a question about last night’s post on the e360 v Comcast settlement. The question comes anonymously, and asks me to explain remarks found in this post on usenet. That post quotes the final paragraph and says: I don’t understand that point of view. As far as I [...]
Settlement in Comcast v. e360Insight
Image via Wikipedia I’ve got a lot of catching up to do on Spamsuite.com, but there is a new document up there tonight. It appears that there has been a settlement filed in Comcast‘s counter-claim against David Linhardt and his (multiple) email marketing (and hosting) companies. I have a bit of analysis up there at [...]
R-E-S-P-E-C-T
Image via Wikipedia One of the hardest things for marketers who claim to understand what they are doing is actually act like it. For people who supposedly understand that there is a flood of things to look at and listen to, they sometimes act as though theirs is the only message out there to be [...]
