Where Email, Delivery, and Law come together
Best Practices
partner
The problem might not be what you think
Image via Wikipedia Today is the second day on some lessons email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels, grease, and problem diagnosis. My sister-in-law is a nurse. She spent several years as a ER nurse and sometimes takes part in emergency preparedness drills at our local [...]
Handling Unsubscribe Requests
Image via Wikipedia When someone wants off of your list what do you do? Obviously, the answer to that question is “remove them.” Just as important of a consideration is “How do you go about doing that?” Commercial email is an animal all to itself. If you have a falling out with your best friend, [...]
