Best practice
The difference between triage and planning
I read an interesting post by Andrew Kordek at Trendline Interactive this morning. It’s premise is “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to do [...]
2011: The Year Where Do Still Do Not Make Contact
Image via Wikipedia I’ve been working with email for close to 14 years now. Sometimes, those of us who have been in the industry for a while will see something that someone does and point to that as a reason why we will never work ourselves out of a job. Well, now we are to [...]
Quote Of The Day
Today’s quote of the day comes from Deborah Krier in a comment on a MediaPost blog post: ….It’s not a matter of me not having “the time to bother with figuring out how to give you permission.” It’s about you being too lazy to implement the best practices to capture my permission at the moment [...]
It’s easier to be angry than impressed
Looking back over my posts here, I notice that a lot of them are negative in nature. I’ve gotten some private kudos for calling out people giving bad advice (and hey, leave a comment or two instead of sending me a message on Twitter!). It’s not really my favorite thing to do, but needs to [...]
You might be a spammer
You might be a spammer if you think in terms of “prospects” not “clients” or “customers” you think only of the revenue that the people on your list represent you think that “best practices” are rules that apply to other people, but not you you think that businesses who use your product or service are [...]
