Recommendations
Letters to the C-Suite
ExactTarget announced today a new white paper: Letters to the C-Suite: Getting Serious About Permission & Deliverability. I just finished having a look through it and highly recommend it. It’s full of great reminders from some of the people you actually care about concerning how important it is to do things right. support
Which “experts” do you listen to?
Image by Getty Images via Daylife There were a couple of blog posts yesterday interviewing experts in the field of email. Also yesterday I had a quick review of my Google Analytic stats for this site. Additionally, a friend pointed me to this terrible blog post from an ESP that isn’t even using terms in [...]
How easy are you to reach?
Image by Getty Images via Daylife I have suggested several times that senders need to take responsibility for what they send. Part of taking that responsibility is being approachable. When you send email to your boss, your reports, or your mother, what is your expectation? You expect that they will reply to you at some [...]
Marketers are like teenagers
Image via Wikipedia Have you ever noticed how teenagers want to “be my own person!” and not “follow the crowd” even as they rush to do so? For everything ranging from their hairstyles and clothes to their cars and leisure activities, teenagers find stress in fitting in. Marketers are a lot like that too. Everyone [...]
White Paper: Top 10 Delivery Tips for 2010
Image by Getty Images via Daylife As you may, or may not know, I left my former position as Director of ISP Relations for Informz, Inc., and have taken the plunge by starting the new year out as a consultant. Now what, may I ask you, is a more “consultant-y” thing to do than release [...]
