Email Industry
2011: The Year Where Do Still Do Not Make Contact
Image via Wikipedia I’ve been working with email for close to 14 years now. Sometimes, those of us who have been in the industry for a while will see something that someone does and point to that as a reason why we will never work ourselves out of a job. Well, now we are to [...]
Quote Of The Day
Today’s quote of the day comes from Deborah Krier in a comment on a MediaPost blog post: ….It’s not a matter of me not having “the time to bother with figuring out how to give you permission.” It’s about you being too lazy to implement the best practices to capture my permission at the moment [...]
An Average Email User Responds
As I mentioned in my last post, I asked my dad to have a look at Gretchen Scheiman’s MediaPost post. My dad is a baby boomer and I think is a relatively normal email user. He does not know (nor does he care) how spam filters or mail servers work. He calls me when his [...]
The Most Wrong-Headed Thing I Have Read Today
Image via Wikipedia There is a disconnect between marketers and consumers. No where is that more evident than in this article I found today on MediaPost. In that post, we see that disconnect display itself most clearly as a marketer attempts to channel a consumer. I’ve asked my dad, a fairly typical email user, respond [...]
What will not happen today
Image via Wikipedia As I sit here punching out a quick blog post, it’s still about a half hour until what is supposed to be the huge announcement that Facebook is launching an email service. So, I am going to take a couple of minutes to make some predictions. And rather than predicting what an [...]
Bigger Is Not Always Better
Image via Wikipedia Delivery professionals have been telling clients for years that a bigger list is not always a better list. We have been telling people that mailing people for sake of mailing people is not a winning strategy. And, we have been advocating mailing to engaged subscribers while letting the dead wood fall away. [...]
You call it “Appending,” they call it “Epending,” I call it “Evil”
Image by Getty Images via @daylife It’s been a long week and you’re relaxing at the local watering hole. Someone comes over and strikes up a conversation with you and the two of you end up spending the next hour together. Nothing happens and you are okay with that. Perhaps they weren’t really your type, [...]
Thoughts from Connections 2010
So, I’m sitting in the Dallas airport waiting for the final flight on my trip home from Indianapolis where I attended Connections 2010. While I’m biding my time, I figured that I would share some thoughts with you. The most fun lesson is that you need to be passionate about what you do. With passion [...]
The Brush is Wide for a Reason
Image via Wikipedia I heard some muttering a couple of weeks ago over a Mediapost article suggesting that the email marketing arena is full of incompetent, potentially criminal idiots. The hand-wringing and whining has centered around the choice of tone for that article. If Mediapost was looking for some publicity out of this, they certainly [...]
Inertia is not email marketing
Image by Phil Sexton via Flickr The people over at AlchemyWorx put out an article today with this post’s title: “Getting real about inactive subscribers.” About all that I can say about it is that it is a “feel good” article. The entire point of the post seems to be to help email marketers feel [...]
