Email Industry
2012: The Year You Have To Grow Up
For several years now, folks like me have saying that ISPs and other receivers are starting to take note of engagement metrics. Well, now we cannot say that they are “starting” to take note. They are really taking note now. For the last several months, I have been noticing an uptick in the numbers of [...]
The difference between triage and planning
I read an interesting post by Andrew Kordek at Trendline Interactive this morning. It’s premise is “Organizations need to do a better job at defining an inactive.” And the fact is, he’s right. I also think that this ties into recent discussions regarding whether “best practices” are actually the best things for folks to do [...]
Gmail makes another change
Gmail has been busy making some changes lately and not all of them are under the hood. One of those changes is to their user interface. If the From: domain doesn’t match the domain of the sender, then Gmail will now display the domain of the sender as well after a “via:” notation. So, the [...]
Oral arguments in e360 v. Spamhaus
There were oral arguments yesterday in David Linhardt’s longshot of a lawsuit against Spamhaus. You can listen to the mp3 here. My impressions are that e360 is likely toast. In fact, I think that there is some chance, after hearing Judge Pozner refer to the damages case put on by e360 and it’s attorneys as [...]
Canada’s Anti-Spam Law: Does It Apply to Me?
Lots of time and space has been dedicated to an examination of Canada’s new anti-spam law. And we have been watching it too. For a general overview of the law, I would suggest reading Al Iverson’s ExactTarget blog post about it. Today, though, let us consider a burning question in the eyes of marketers: “Does [...]
Number 11 is a nice place to be
Sometimes we can get too close to something. So close, in fact, that we take comments the wrong way so that they become insults that they were never intended to be. A couple of years ago, a member of the postmaster staff at a large, North American ISP said to a group of ESP people: [...]
Are appended lists really purchased lists?
Image via Wikipedia Earlier today I asked a couple of questions on Twitter: “How does one go about transferring permission?” “Why do marketers buy ‘opt-in’ lists?” The first question did not get many answers. The consensus of those who took the time to respond was that permission might be transferred in an assets purchase. Beyond [...]
Talk to the Hand
Image by mahalie via Flickr Nothing says “I disrespect you” like the phrase “talk to the hand.” It does a few things. First, it makes the speaker look juvenile, as this was something that we did in high school almost 20 years ago. Second, it says that speaker’s mind is closed. Third, it says that [...]
Top 10 Posts of 2010
Image by yewenyi via Flickr HAPPY NEW YEAR! On Friday, we looked at the bottom 10 posts of 2010. Today, we look at the top 10 posts of 2010. As with yesterday’s list, the posts in this list were determined using Google Analytics’ determination of page views for posts written in 2010. White Paper: Top [...]
Bottom 10 Posts of 2010
Image via Wikipedia Everyone else is busy publishing their top 10 list of posts for 2009. I’ll do that tomorrow, but I figured that today, I would start by looking at the bottom 10 posts. These would be ones that you may have missed. The posts in this list were determined using Google Analytics’ determination [...]
