Where Email, Delivery, and Law come together
Delivery Carnival
Call for submissions
Almost a month ago, Laura hosted a delivery carnival on list rentals. I’d like to do the same thing with a recent news item. It appears as though an ESP is sending mail out for the Executive Office of the President. Good for them. However, this campaign, which sought to create a viral email in [...]
List Rental is…
Peter Roebuck of AllWEBeMail (a division of All Web Promotion, Inc.) recently left a comment on Laura Atkins’ blog: rented email addresses, if done properly, should be no different from renting physical mailing addresses. With over 25 years in direct mail catalog experience, we know that catalogers are sending fewer catalogs and moving from print [...]
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