Best Practices
Handling Unsubscribe Requests
Image via Wikipedia When someone wants off of your list what do you do? Obviously, the answer to that question is “remove them.” Just as important of a consideration is “How do you go about doing that?” Commercial email is an animal all to itself. If you have a falling out with your best friend, [...]
No one wants to hear 100% marketing
Image via Wikipedia What is your conversation like with the people you communicate with? I don’t care what they really are. They could be people on Twitter, bloggers, customers/clients, or family members and friends. What is your conversation like with them? There has to be evident value to the things we do, or we quickly [...]
The Eleventh Commandment
Image via Wikipedia When you do business with a government agency, at just about any level, you surrender a certain amount of privacy. Whatever you give to the agency is likely going to be subject to so-called “sunshine” laws that go by names like “Freedom of Information” or “Freedom of Access.” Recently, some sportsmen have [...]
Marketers are like teenagers
Image via Wikipedia Have you ever noticed how teenagers want to “be my own person!” and not “follow the crowd” even as they rush to do so? For everything ranging from their hairstyles and clothes to their cars and leisure activities, teenagers find stress in fitting in. Marketers are a lot like that too. Everyone [...]
R-E-S-P-E-C-T
Image via Wikipedia One of the hardest things for marketers who claim to understand what they are doing is actually act like it. For people who supposedly understand that there is a flood of things to look at and listen to, they sometimes act as though theirs is the only message out there to be [...]
Top 10 Posts of 2009
So, yesterday I put out a list of the bottom 10 posts of 2009. I promised then that I’d put out a list of the top 10 posts today, and here they are (in reverse order — #1 is really #10). IP relisted despite no more mail being sent. It seems like I blogged about [...]
Bottom 10 posts of 2009
Everyone else is busy publishing their top 10 list of posts for 2009. I’ll do that tomorrow, but I figured that today, I would start by looking at the bottom 10 posts. These would be ones that you may have missed, or may have disagreed with. 47 USC 230 Explained in English. This was mainly [...]
Lobby the ISPs!
ISPs don’t consider that ESPs and their clients are really a legitimate constituency to be considered when creating filtering and blocking schemes.
Dummying up the stats
Image via Wikipedia Every once in a while I hear talk about folks wanting to do head-to-head tests. And, every once in a while, I get asked about it. So, I figured I would put down my answer for all to see. Head-to-head testing is generally a very bad idea unless it is done correctly. [...]
Can someone tell me why…
Can someone tell me why people who call themselves professionals… won’t do their own homework first? seem to be blissfully ignorant of how the people they are communicating with view them? think that merely having the proper relationships will fix any problem? demand answers from others without so much as a “please” or “thank you”? [...]
