Best Practices
The problem might not be what you think
Image via Wikipedia Today is the second day on some lessons email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels, grease, and problem diagnosis. My sister-in-law is a nurse. She spent several years as a ER nurse and sometimes takes part in emergency preparedness drills at our local [...]
Can I Help You?
Image via Wikipedia I just finished an Emergency Medical Responder course. I’m not a paramedic, I’m not even an EMT, but I am now qualified to stop and give people help until those folks show up. As I reflect on the course, I see some parallels to email marketing. Over the next few days, I’ll [...]
Pre-Existing Business Relationships Don’t Matter
Image by Getty Images via Daylife I was reading the Terms of Service for an ESP today. Under the section entitled “Affirmative Consent” we read: Clients may only use [the ESP] to send email to individuals who have either provided affirmative consent through an “opt-in” process that they want to receive the type of email [...]
That Don’t Impress Me Much
Image by robinbyles via Flickr I’m not a huge Shania Twain fan. But, today as I was talking with a friend about things that delivery professionals hear all of the time, the lyrics of one of her songs came very clearly to mind: “That don’t impress me much”. There are a lot of things that [...]
You might be a spammer
You might be a spammer if you think in terms of “prospects” not “clients” or “customers” you think only of the revenue that the people on your list represent you think that “best practices” are rules that apply to other people, but not you you think that businesses who use your product or service are [...]
“The recession has forced us to drop this etiquette.”
Image by Getty Images via Daylife semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech forms, or with contextual meaning semiotics the branch of semiotics dealing with relationships of signs and symbols to the things to which they refer, [...]
Back to WHOIS Privacy Services
Image by Getty Images via Daylife There seems to have been a bit of confusion over a previous post I’ve made over the use of WHOIS privacy services, like Domains By Proxy. It has gotten back to me that some people are pointing to that post as saying that ANY use of a WHOIS privacy [...]
The Legal Status of Feedback Loops
An interesting question comes in today: “Is it required by law to unsubscribe feedback loop complaints received by senders?” And I call it interesting because it’s a question dealing with legal status, and not best practices. So, today’s post gets a caveat: I am not an attorney licensed to practice in any jurisdiction and so [...]
Handling Unsubscribe Requests
Image via Wikipedia When someone wants off of your list what do you do? Obviously, the answer to that question is “remove them.” Just as important of a consideration is “How do you go about doing that?” Commercial email is an animal all to itself. If you have a falling out with your best friend, [...]
No one wants to hear 100% marketing
Image via Wikipedia What is your conversation like with the people you communicate with? I don’t care what they really are. They could be people on Twitter, bloggers, customers/clients, or family members and friends. What is your conversation like with them? There has to be evident value to the things we do, or we quickly [...]
