Best Practices
The Brush is Wide for a Reason
Image via Wikipedia I heard some muttering a couple of weeks ago over a Mediapost article suggesting that the email marketing arena is full of incompetent, potentially criminal idiots. The hand-wringing and whining has centered around the choice of tone for that article. If Mediapost was looking for some publicity out of this, they certainly [...]
Inertia is not email marketing
Image by Phil Sexton via Flickr The people over at AlchemyWorx put out an article today with this post’s title: “Getting real about inactive subscribers.” About all that I can say about it is that it is a “feel good” article. The entire point of the post seems to be to help email marketers feel [...]
Ten Business Days Doesn’t Help
Image via Wikipedia I unsubscribed from a mailing list recently. When I did, I was confronted with the following message: We’re sorry to see you go. You should be aware that it could take up to ten business days to completely remove your address from our lists. That’s a pretty standard disclaimer that complies with [...]
It’s easier to be angry than impressed
Looking back over my posts here, I notice that a lot of them are negative in nature. I’ve gotten some private kudos for calling out people giving bad advice (and hey, leave a comment or two instead of sending me a message on Twitter!). It’s not really my favorite thing to do, but needs to [...]
The problem might not be what you think
Image via Wikipedia Today is the second day on some lessons email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels, grease, and problem diagnosis. My sister-in-law is a nurse. She spent several years as a ER nurse and sometimes takes part in emergency preparedness drills at our local [...]
Can I Help You?
Image via Wikipedia I just finished an Emergency Medical Responder course. I’m not a paramedic, I’m not even an EMT, but I am now qualified to stop and give people help until those folks show up. As I reflect on the course, I see some parallels to email marketing. Over the next few days, I’ll [...]
Pre-Existing Business Relationships Don’t Matter
Image by Getty Images via Daylife I was reading the Terms of Service for an ESP today. Under the section entitled “Affirmative Consent” we read: Clients may only use [the ESP] to send email to individuals who have either provided affirmative consent through an “opt-in” process that they want to receive the type of email [...]
That Don’t Impress Me Much
Image by robinbyles via Flickr I’m not a huge Shania Twain fan. But, today as I was talking with a friend about things that delivery professionals hear all of the time, the lyrics of one of her songs came very clearly to mind: “That don’t impress me much”. There are a lot of things that [...]
You might be a spammer
You might be a spammer if you think in terms of “prospects” not “clients” or “customers” you think only of the revenue that the people on your list represent you think that “best practices” are rules that apply to other people, but not you you think that businesses who use your product or service are [...]
“The recession has forced us to drop this etiquette.”
Image by Getty Images via Daylife semantics definition se·man·tics (-tiks) noun the branch of linguistics concerned with the nature, the structure, and the development and changes of the meanings of speech forms, or with contextual meaning semiotics the branch of semiotics dealing with relationships of signs and symbols to the things to which they refer, [...]
Shameless Self-Promotion
