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Letters to the C-Suite

ExactTarget announced today a new white paper: Letters to the C-Suite: Getting Serious About Permission & Deliverability.  I just finished having a look through it and highly recommend it.  It’s full of great reminders from some of the people you actually care about concerning how important it is to do things right.

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Twitter Weekly Updates for 2010-04-04

Must. Restrain. Fist. Of. Death. "Optimize CRM for E-Mail Blasts" http://bit.ly/bT2M0V # .@tabsharani Congrats, Fred! Wish I were going! # Funniest commercial I've seen all day long: http://bit.ly/ah4pWP # Now I see why I'm getting the new followers today. Thanks @Annalivia02 & @LenShneyder for the mention. http://bit.ly/c4uVhs # Great interview today of @aliverson by @scottcohen13 [...]

marketing

Have you updated your Goodmail settings yet?

Image via Wikipedia On March 24, Yahoo shutdown the dedicated MX that they had established for use by Goodmail participants. Well, we’re seven days in from that and it’s time to check your queues. Did you remember to stop sending mail through Goodmail to the following domains? btinternet.com btopenworld.com rocketmail.com ymail.com yahoo.* If you haven’t, [...]

feedback

Twitter Weekly Updates for 2010-03-28

Now, will @thenation understand that permission isn't transferrable and not mail the Air America list? I really doubt it. @cauce # Powered by Twitter Tools conditions

A Brief History of Spam

Today, while having a look around my RSS feeds, I came across a blurb at FastCompany.com for its “Infographic of the Day” feature. Today’s feature is “The Spam Industry.” You can click the image for a closer look. In the graphic you can see the back and forth battle between those purveyors of All That [...]

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Twitter Weekly Updates for 2010-03-21

Finished setting a new Windows Live ID. Logged in for the 1st time and thought to check privacy. Everything set to "ok to mail." # Now considering Tomato Jake's for dinner tomorrow night. # Give me a ticket for an aeroplane. Don't have time to take fast train. # (Don't forget: queues take a while [...]

marketing

Twitter Weekly Updates for 2010-03-14

If your recipients wouldn't notice if you stopped mailing them, then you're not engaging them. # You mean if you rewind that doesn't make it fresh & new? RT @scottcohen13: @jacaldwell You didn't even know what a re-run was, did you? # Just updated the "SORBS blocks Gandi" blog post with a link to something [...]

feedback

Twitter Weekly Updates for 2010-03-07

.@justinpremick I generally advise against unsub confirmation messages for just that reason: recipients tend not to like it. # Thanks for all the fish, Annalivia! RT @aliverson: Annalivia Ford leaving AOL. http://bit.ly/9PUf3e # Did you know that…. spammers hide who they are and what they're doing? # Didn't I just post about that last week? [...]

Twitter Weekly Updates for 2010-02-28

AMAZING insight! RT @aliverson: It's true! Prospecting for email addresses is more complicated if you're not allowed to spam. # Hrm. When you retweet, do you put comments before or after the tweet? Which is more clear and useful to the reader? # Listening to They Might Be Giants…. "The sun is a mass of [...]

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Twitter Weekly Updates for 2010-02-21

RT @aliverson: Already at 115 hits on the co-reg dashboard, just from 5pm-midnight on Sunday evening. http://bit.ly/9DVBR2 (Congrats!) # .@evan_burke I am also missing out on #maawg Maybe next time we'll both be there # .@toddherr Can a Brazilian bar be too long? # .@indiescott Mayo Clinic: "Ideally, CPR involves 2 elements: chest compressions combined [...]

marketing

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  • 486 F.3d 177, footnote 8: UrbanDictionary.com reference by the 6th Circuit? 2 days ago
  • RT @lol_spam: Spam subject: "Water as clean as a wild stream" - In Boy Scouts, they taught us to BOIL that water to make it safe to drink. 2 days ago
  • One participant today learned about "speaking in panic" 5 days ago
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