MickC
Are appended lists really purchased lists?
Image via Wikipedia Earlier today I asked a couple of questions on Twitter: “How does one go about transferring permission?” “Why do marketers buy ‘opt-in’lists?” The first question did not get many answers. The consensus of those who took the time to respond was that permission might be transferred in an assets purchase. Beyond that, [...]
Talk to the Hand
Image by mahalie via Flickr Nothing says “I disrespect you” like the phrase “talk to the hand.” It does a few things. First, it makes the speaker look juvenile, as this was something that we did in high school almost 20 years ago. Second, it says that speaker’s mind is closed. Third, it says that [...]
Top 10 Posts of 2010
Image by yewenyi via Flickr HAPPY NEW YEAR! On Friday, we looked at the bottom 10 posts of 2010. Today, we look at the top 10 posts of 2010. As with yesterday’s list, the posts in this list were determined using Google Analytics’ determination of page views for posts written in 2010. White Paper: Top [...]
Bottom 10 Posts of 2010
Image via Wikipedia Everyone else is busy publishing their top 10 list of posts for 2009. I’ll do that tomorrow, but I figured that today, I would start by looking at the bottom 10 posts. These would be ones that you may have missed. The posts in this list were determined using Google Analytics’determination of [...]
2011: The Year Where Do Still Do Not Make Contact
Image via Wikipedia I’ve been working with email for close to 14 years now. Sometimes, those of us who have been in the industry for a while will see something that someone does and point to that as a reason why we will never work ourselves out of a job. Well, now we are to [...]
Quote Of The Day
Today’s quote of the day comes from Deborah Krier in a comment on a MediaPost blog post: ….It’s not a matter of me not having “the time to bother with figuring out how to give you permission.” It’s about you being too lazy to implement the best practices to capture my permission at the moment [...]
An Average Email User Responds
As I mentioned in my last post, I asked my dad to have a look at Gretchen Scheiman’s MediaPost post. My dad is a baby boomer and I think is a relatively normal email user. He does not know (nor does he care) how spam filters or mail servers work. He calls me when his [...]
The Most Wrong-Headed Thing I Have Read Today
Image via Wikipedia There is a disconnect between marketers and consumers. No where is that more evident than in this article I found today on MediaPost. In that post, we see that disconnect display itself most clearly as a marketer attempts to channel a consumer. I’ve asked my dad, a fairly typical email user, respond [...]
What will not happen today
Image via Wikipedia As I sit here punching out a quick blog post, it’s still about a half hour until what is supposed to be the huge announcement that Facebook is launching an email service. So, I am going to take a couple of minutes to make some predictions. And rather than predicting what an [...]
Bigger Is Not Always Better
Image via Wikipedia Delivery professionals have been telling clients for years that a bigger list is not always a better list. We have been telling people that mailing people for sake of mailing people is not a winning strategy. And, we have been advocating mailing to engaged subscribers while letting the dead wood fall away. [...]
