HAPPY NEW YEAR!

On Friday, we looked at the bottom 10 posts of 2010.  Today, we look at the top 10 posts of 2010. As with yesterday’s list, the posts in this list were determined using Google Analytics’ determination of page views for posts written in 2010.

1. White Paper: Top 10 Delivery Tips for 2010. I have to admit that I was pushed into writing this paper, but it has stood the test of time.  As I noted in my 2011: The Year We Still Don’t Make Contact post, my advice for 2011 looks just like my advice from 2010.
2. SORBS Blocks Gandi.net. The DNSBL that everyone loves to hate blocked a large, well-known registrar. Some changes have happened since then, such as the dropping of the requirement to pay a fee for delisting. But, Steve Atkins at Word to the Wise has put up a six part series wherein he makes the argument that GFI/SORBS is harmful.
3. An Average Email User Responds. My dad cracks the top ten list for the year at #3.  This post was the second part of a two parter dealing with Gretchen Scheiman’s MediaPost post declaring that consumers want people to disregard permission and market to them anyway.  My dad is a really smart guy.  If you didn’t check out his thoughts, please do.
4. Settlement in Comcast v. e360insight. If you were watching David Linhardt try his best to fail by suing everyone who dared to suggest that his company’s email was unwanted, then you saw this one.  After suing Comcast, he ended up caving completely to them.
5. Which Experts Do You Listen To? This was a fun blog post about determining who you listen to and refer to as an expert.
6. The Most Wrong-Headed Thing I Have Read Today. This was the first part of the two parter that my dad finished up in grand style (see #3). I don’t think that we can ever underestimate the importance of permission so I felt I needed to speak up when someone suggested that we can just disregard it.
7. “The Recession Has Forced Us To Drop This Etiquette.” This was ultimately a post about Netprospex. As it turns out, this post was one of several this year dealing with the supposed death of permission. My last blog post was a response to some of the things we see here.
8. Guest Post: Your Problems Are Bigger Than You Think. This post came about as a result of a discussion I had with another email consultant.  They were frustrated because people fail to see that sometimes the business model is, in fact, the problem.  You cannot keep doing what you have always been doing and expect better results when you keep getting told that what you have been doing is the problem.
9. Somebody Hasn’t Read All of the CAN-SPAM Act. This was my post on the Holomaxx lawsuits against those who might dare to block their mail. The basis of the suit appears to be that since they follow the law that no one can legitimately block their mail.  The CAN-SPAM Act reads differently.
10. The Legal Status of Feedback Loops. This was a post that was fun for me to do.  I love thinking about and talking about the intersection of email and law.  So, when I was asked to come up with something to share at a MAAWG General Meeting, I threw this post together here and shared a copy with the person who asked for my thoughts.  My only sorrow about this is that I was not able to attend that meeting.