Comments on: 2011: The Year Where Do Still Do Not Make Contact http://www.spamtacular.com/2010/12/29/2011-the-year-where-do-still-do-not-make-contact/ Where Email, Delivery, and Law come together Tue, 08 May 2012 02:11:51 +0000 hourly 1 http://wordpress.org/?v=3.4-beta4-20738 profile By: Steve B http://www.spamtacular.com/2010/12/29/2011-the-year-where-do-still-do-not-make-contact/comment-page-1/#comment-2265 Steve B Thu, 30 Dec 2010 15:37:15 +0000 http://www.spamtacular.com/?p=2100#comment-2265 It can be nearly impossible to get marketers to listen to reason, You can't make your point by repeating it as is demonstrated in their own metrics when they send people the same copy over and over again. And since they are the very people that create messages they are almost immune to new messages they don't want to hear. The only way to get marketers to do the right thing is to show them a direct correlation to their ROI and sadly there have been very few companies that do the right thing so case studies and empirical data are sparse at best. Have any of the despondent Barrys considered turning their game against them and setting up twitter feeds and FB pages and simply lambasting their own clients? Turnabout is fair play after all. It can be nearly impossible to get marketers to listen to reason, You can't make your point by repeating it as is demonstrated in their own metrics when they send people the same copy over and over again. And since they are the very people that create messages they are almost immune to new messages they don't want to hear. The only way to get marketers to do the right thing is to show them a direct correlation to their ROI and sadly there have been very few companies that do the right thing so case studies and empirical data are sparse at best.

Have any of the despondent Barrys considered turning their game against them and setting up twitter feeds and FB pages and simply lambasting their own clients?

Turnabout is fair play after all.

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