Archive for July, 2010
Answering @drdigipol
Image via Wikipedia Al Iverson, my good friend, asked me to have a look at a question asked on Twitter by @drdigipol about DNSBLs and advocacy groups. Here’s the question (in case you don’t feel like following the link): Question re SPAM Blacklist Services: What r policies re advocacy orgs that send email not covered [...]
Inertia is not email marketing
Image by Phil Sexton via Flickr The people over at AlchemyWorx put out an article today with this post’s title: “Getting real about inactive subscribers.” About all that I can say about it is that it is a “feel good” article. The entire point of the post seems to be to help email marketers feel [...]
Letters to the C-Suite
ExactTarget announced today a new white paper: Letters to the C-Suite: Getting Serious About Permission & Deliverability. I just finished having a look through it and highly recommend it. It’s full of great reminders from some of the people you actually care about concerning how important it is to do things right. rss
Asking for the Impossible: Reputation
Image via Wikipedia Today’s is the fourth in a series of posts on contractual terms that clients want to try to get, but usually will be unable to get due to the harsh impact of reality. So far, we have considered Delivery Service Level Agreements, Inbox Guarantees, and Send Rates. Today, we turn our attention [...]
