Asking for the impossible: Send rates
Image via Wikipedia Today’s is the third in a series of posts on contractual terms that clients want to try to get, but usually will be unable to get due to the harsh impact of reality. Thus far, we have considered Delivery Service Level Agreements and Inbox Guarantees. Today, we turn our attention to send [...]
Asking for the impossible: Inbox Guarantees
Image via Wikipedia Yesterday, we had a look at Delivery SLAs as a contract term that you are unlikely to get out of an email service provider. Closely linked with the Delivery SLA is the Inbox SLA, more commonly referred to as the Inbox Guarantee. This is a contractual term that many people try to [...]
Asking for the impossible: SLAs
Image via Wikipedia Just a few days ago, I wrote that I cannot give a guarantee that an intervention on my part will get you removed from a DNSBL. Why? Because I won’t agree to terms that will bind me to making someone use do something. I figured that I would follow that up by [...]
Ten Business Days Doesn’t Help
Image via Wikipedia I unsubscribed from a mailing list recently. When I did, I was confronted with the following message: We’re sorry to see you go. You should be aware that it could take up to ten business days to completely remove your address from our lists. That’s a pretty standard disclaimer that complies with [...]
It’s easier to be angry than impressed
Looking back over my posts here, I notice that a lot of them are negative in nature. I’ve gotten some private kudos for calling out people giving bad advice (and hey, leave a comment or two instead of sending me a message on Twitter!). It’s not really my favorite thing to do, but needs to [...]
Guest Post: Your Problems Are Bigger Than You Think
Image via Wikipedia A few days ago, I was approached by a delivery consultant. Frustration abounded, and while this person didn’t need my assistance with anything, there was a need for someone to vent at for a few minutes. This person, whom we shall name “Gary” for the purposes of this post, agreed to write [...]
I can’t give you what you want
Yesterday, I was talking with a potential client about engaging my services. The prospect asked for a guarantee of results with regard to a smallish blocking list, and left the telephone call unhappy because I would not do that. The reason that I, and indeed ANY email delivery consultant, cannot guarantee results seems obvious to [...]
