The problem might not be what you think
Image via Wikipedia Today is the second day on some lessons email marketers can apply from learning some basic emergency medicine. Today’s lesson deals with squeaky wheels, grease, and problem diagnosis. My sister-in-law is a nurse. She spent several years as a ER nurse and sometimes takes part in emergency preparedness drills at our local [...]
Can I Help You?
Image via Wikipedia I just finished an Emergency Medical Responder course. I’m not a paramedic, I’m not even an EMT, but I am now qualified to stop and give people help until those folks show up. As I reflect on the course, I see some parallels to email marketing. Over the next few days, I’ll [...]
Email is about relationships
Did you know that it’s entirely possible to learn the wrong lessons? Well, it is. I use Zemanta to suggest possible links for blog posts. As I was writing yesterday’s blog post, a suggested link came up dealing with CAN-SPAM and the definition of “spam”. That link shows how some people just don’t get it [...]
Pre-Existing Business Relationships Don’t Matter
Image by Getty Images via Daylife I was reading the Terms of Service for an ESP today. Under the section entitled “Affirmative Consent” we read: Clients may only use [the ESP] to send email to individuals who have either provided affirmative consent through an “opt-in” process that they want to receive the type of email [...]
That Don’t Impress Me Much
Image by robinbyles via Flickr I’m not a huge Shania Twain fan. But, today as I was talking with a friend about things that delivery professionals hear all of the time, the lyrics of one of her songs came very clearly to mind: “That don’t impress me much”. There are a lot of things that [...]
Getting Posts by Email to Change
I’ve decided to start using an ESP and sending a newsletter. I settled on MailChimp and am really excited about working my way through their system. One of the features that they have is an RSS-to-Email generator. Up until now I’ve been using Feedburner’s RSS-to-Email generator, but that doesn’t give me the information that I [...]
Twitter Weekly Updates for 2010-04-04
Must. Restrain. Fist. Of. Death. "Optimize CRM for E-Mail Blasts" http://bit.ly/bT2M0V # .@tabsharani Congrats, Fred! Wish I were going! # Funniest commercial I've seen all day long: http://bit.ly/ah4pWP # Now I see why I'm getting the new followers today. Thanks @Annalivia02 & @LenShneyder for the mention. http://bit.ly/c4uVhs # Great interview today of @aliverson by @scottcohen13 [...]
