You might be a spammer if
- you think in terms of “prospects” not “clients” or “customers”
- you think only of the revenue that the people on your list represent
- you think that “best practices” are rules that apply to other people, but not you
- you think that businesses who use your product or service are in business for the sake of doing business instead of helping clients solve problems
- you think that adding random text to your email will solve all of your delivery problems
- you think that “deliverability” is about doing the minimum to get by “the ISPs”.
Feel free to add your own in the comments.





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