This is going to be a very short blog post.
Why? Because I don’t really have anything to say.
One of the problems of blogging is trying to come up with new material. It’s one of the reasons why it appears that my blog goes dormant for some stretches of time.
The same thing should apply to email marketing: If you don’t have anything to say, then you should not feel any pressure to make something up just so you can hit “send.”
If you don’t have anything to say, just shut up until you do.
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