Comments on: The Email Marketer’s Syllogism

By: Unsubscribe rates as a measure of engagement. at Word to the Wise

Unsubscribe rates as a measure of engagement. at Word to the Wise — Sat, 11 Jul 2009 00:07:22 +0000

[...] Over at Spamtacular Mickey talks about the email marketers’ syllogism. [...]

By: wise_steve

wise_steve — Fri, 10 Jul 2009 19:57:21 +0000

1. People who don't see our email won't opt-out
2. People at ISPs who consider our email spam, won't see our email
3. Most people don't opt-out
4. Most ISPs consider our email spam

By: John Caldwell

John Caldwell — Fri, 10 Jul 2009 19:41:42 +0000

I really like this post, Mickey!

You give an excellent example as to why email marketers should be looking at all of their metrics; even better, giving examples about how to think about those metrics. I think that many email marketers kind of know that metric data other than opens, clicks, and opt-outs exists, but don't know or haven't been taught how to apply those metrics.

Again, great post!