Archive for July, 2009
Listen to your unsubscribers
When was the last time that you took a good, long listen to the people who are asking you to stop sending them email? If your ESP doesn’t provide an opportunity for your unhappy subscribers, you should ask them to create one. Your now former subscribers have a story to tell that can help you [...]
List Rental is…
Peter Roebuck of AllWEBeMail (a division of All Web Promotion, Inc.) recently left a comment on Laura Atkins’ blog: rented email addresses, if done properly, should be no different from renting physical mailing addresses. With over 25 years in direct mail catalog experience, we know that catalogers are sending fewer catalogs and moving from print [...]
Confirm to Unsubscribe?
Question comes in this morning: Hey Mick? Requiring the confirmation of an email address in an unsubscription is not CAN-SPAM compliant, right? That is absolutely correct. The current implementing rules for CAN-SPAM state: Neither a sender nor any person acting on behalf of a sender may require that any recipient pay any fee, provide any [...]
Contact is not the same as permission
What do your permission practices look like? How do addresses get added to your mail files? These are important questions concerning your front-end practices that have an almost immediate impact on the delivery rates that your mail campaigns experience on the back-end. Why? Because the composition of your mail file has the greatest impact on [...]
So, what happened this week?
You may have noticed that Spamtacular was down for a few days this week. If you did, you may have wondered what happened. Did Spamtacular close? Obviously not. But since you’re curious enough to have read this far, I’ll lay it all out for you. Even though Spamtacular is run by me personally, the company [...]
The Email Marketer’s Syllogism
I get to see a number of things on a daily basis which indicate that people may not have the best ideas when it comes to understanding how engaged their subscribers are. One such example reads: There are tens of thousands of people in our database with whom we communicate and who clearly want to [...]
Someone asks for advice. I won…
Someone asks for advice. I wonder how does one “stumbl[e] on a goldmine of email addresses”? http://is.gd/1lFGj H/T Anonymous Source about
RT @evan_burke: I’m now going …
RT @evan_burke: I’m now going to refer to email deliverability as the less tangible “inboxiness”. (I’ll suggest ‘_I8s’*)
Usenet.com loses big in court …
Usenet.com loses big in court against the RIAA. Couldn’t happen to a nicer group of people. http://is.gd/1kLxz conditions
Shameless Self-Promotion
