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Archive for June, 2009
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SORBS Closure Imminent

SORBS wasn’t best DNSBL in the world. For instance, they listed all of one ESP’s net space because the maintainer had personal issues with the contact point at the ESP. As I recall, on their explanation of those blocks, they said that they were listing the space and that the contact point “is not an [...]

marketing

What’s in your wallet? Spam!

In the annals of Bad Marketing Ideas comes this attempt by Capital One to define any mail they choose to send to be transactional mail: Kevin, a 40-year-old from Sacramento, Calif., likes to keep a tidy inbox. He’s very deliberate about removing himself from mailing lists and anything else that might clog up his e-mail. [...]

jobs

Quotable Quotes

Seen in a tweet: “Think about why you open an email in your inbox. Consider that when creating your next email campaign, would you open your email?” That’s a great question: Would you bother to open your own mail if you had a choice, or would you toss it out with the rest of your [...]

Could Spamford be going to jail?

Accused Facebook spammer could face jail time – Facebook, jail, lawsuits, legal – Computerworld Judge Jeremy Fogel of the U.S. District Court for the Northern District of California referred Sanford Wallace to the U.S. Attorney General’s Office for criminal proceedings for allegedly violating an injunction that prohibited him from accessing Facebook. service

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AOL: WL/FBL Request System Offline

The AOL Postmaster Blog reports that the AOL Feedback Loop and Whitelist Request system is temporarily offline due to technical issues.

marketing

A CAN-SPAM Checklist

Today we’re going to create a checklist of things required for CAN-SPAM compliance. So, you want to make sure that you actually comply with the CAN-SPAM Act of 2003 and not just say that you do. This post isn’t for you. You might learn something here and if you do, that’s great. But, instead, this [...]

jobs

When Attorneys General talk about email….

In the spirit of the last post, let me turn our laser-like focus on people who should know better. After all, you don’t really expect a web analytics expert to really understand something like CAN-SPAM since it doesn’t really affect them. On the other hand, you probably do expect to see someone tasked with enforcing [...]

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