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I’ll give you some hints.

• You have to pay $20 to get on the list
• They say that email from “your IP & domain will bypass spam filters” and that is a good reason to spend your $20 on them.
• They promise to let you see data on who is sending email using your domain.
• They claim that the list is administered by “someone else,” but the website for the list is in network space owned by the filter company.
• In what appears to be an attempt to hide their relationship, the registration of the domain for the pay-to-play whitelist is hidden using “Whois Privacy Protection Service, Inc.”

And seriously, you want me to pay to avoid your spam filters? Isn’t this type of thing the very thing that companies were afraid would happen when AOL announced support for Goodmail? Even though those fears never materialized this seems to be a pay-to-play scheme in every sense of the word. And, given the obfuscation of the relationship at work here, how can we trust them to not penalize companies for failure to pay in?