Archive for November, 2008
AOL: We’re changing the Report Card Process
AOL has announced that they are not going to send report cards until complaints exceed 0.3%.
Sending to inactive subscribers kills delivery
Ben at MailChimp has some real stats showing how sending to old lists will kill your deliverability.
Symantec: 76.4% of email is spam
Spam levels averaged in at 76.4 percent of all messages in October 2008, according to Symantec. This spam level represents a year on year increase of nearly six percent since October 2007, but a decrease since the 80 percent level in August this year.
Road Runner FBL Plans Updated
Just in case you weren’t already aware of it, Road Runner will be changing Feedback Loop systems. In a great spirit of openness, they have put up a Road Runner FBL Changes Page. They have recently updated key dates in the process: There are three key dates for this process; those dates are in this [...]
It’s all about….
What does it take to get someone to understand that emailing is about accuracy and permission? ZoomInfo appears not to get this. Well, I actually think that they do get it, but they just don’t care about it. Getting permission before emailing is bad for business at least as far as I can see that [...]
Don’t put everyone in the To: field
A large, consumer ISP (which shall remain nameless) is sending a survey in groups of 50 to 75 people. With all of the recipients’ addresses in the To: field. Just because a large, consumer ISP can get away with that once doesn’t mean that you can.
