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Dog Bites Man: IAB Suggests You Follow the Law

By MickC ⋅ September 24, 2008 ⋅ Email This Post Email This Post ⋅ Print This Post Print This Post ⋅ Post a comment
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The IAB has issued its Email Data Management Best Practices document and suggests that you only send mail to people who have agreed to receive mail from you.

They also appear to have started drinking a bit of Kool-Aidetm and are recommending that you share your suppression files with third parties, but that you encrypt the files using a MD5 hash.

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