Christine, of the AOL Postmaster Team, tells us that:
Beginning on September 2, 2008, AOL will remove the option to create non-ARF FBLs. We will also convert all existing non-ARF loops to ARF loops.1
They have offered the option to have an ARF FBL for a while now. If you’ve been using that option then you have nothing to worry about, but if you have a very longstanding FBL at AOL then you should alert your programming teams to make sure the conversion gets done before 9/2.
And be thankful that they’re giving more than two months notice to get that worked out.
Footnotes
- Christine Borgia, AOL Converting All FBLs to ARF on 9/2/08, Official AOL Postmaster Blog (2008), https://web.archive.org/web/20080630161342/http://journals.aol.com/pmtjournal/blog/entries/2008/06/27/aol-converting-all-fbls-to-arf-on-9208/2977 (last visited Jul 27, 2008). ↩︎
About the Author
Mickey Chandler is a Consultant & Attorney with over 28 years of experience in Email Deliverability & Privacy Law. He has a strong background in email authentication infrastructure (SPF, DKIM, DMARC), ISP and mailbox provider relations, anti-spam policy and compliance, CAN-SPAM and state anti-spam law gained through overseeing the Abuse & Compliance team at Salesforce Marketing Cloud, originating the ISP relations role at Informz (now part of Higher Logic), and working in the fight against spam since 1997. He holds a B.A. in Government, a B.S. in Computer Information Systems, and a J.D. from the University of Houston Law Center. He is a certified CIPP/US professional and a certified CIPM professional.
